I’m a multidisciplinary marketer, designer, and content producer working across social media, creative direction, graphic design, motion graphics, web design, photography, videography, and brand storytelling.

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I like building the whole thing. The idea, the look, the way it moves, the way it sounds, the way someone experiences it on a screen. Strategy matters to me, but so does instinct. I’m always thinking about what will catch someone’s attention, what will make them feel something, and what will make a brand feel more like itself.

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I think about campaigns the way I think about good music. There has to be structure, but if everything is too perfect, it loses the feeling. I like color, movement, texture, a little noise, and ideas that maybe shouldn’t work together but somehow do.

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I’m always chasing that balance between intentional and unexpected. I want the work to feel considered without feeling overly produced. Mostly, I want the things I make to feel alive. Like there’s always something happening just underneath the surface.